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Как с 0 выйти на 300 000₽? (ПОЛНАЯ СХЕМА) — Transcript

by Михаил Тимочко · 16,398 words · 2,412 segments · language en · Watch on YouTube

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0:00If one day everything were taken away
0:02from me: my money, cars, blog,
0:04connections, and I was left with only
0:061,000 rubles. Then here is what I would
0:08do to quickly climb back up and reach
0:10an income of at least 300,000 rubles. I
0:12would not start my own business,
0:13because I don't have the capital or a
0:15team. I would not go through any long
0:18and expensive training programs,
0:20because I don't have the money for them
0:22, and I certainly wouldn't take a
0:23low-skilled job like a taxi or delivery
0:25driver. And instead, I would take these
0:29seven steps. First, I would master a
0:31fast and in-demand skill, something you
0:33can learn in a month and start working.
0:35Content creation, video editing, AI.
0:38Second is the earning format. I would
0:40decide exactly how I will earn from my
0:42skill: by applying it for myself or
0:44selling it to other people. The third
0:46step is the niche. Where will I apply
0:48this skill? Next, clients. Find the
0:50people to whom I will sell this. Then
0:52the offer, forming a proposal, what I
0:54will offer them. Next, sales. Make it
0:57so that potential clients pay me. And
0:59the seventh step is profit. Increase
1:01the income from each of the clients. I
1:03would act as simply and quickly as
1:04possible, because I only have 1,000
1:06rubles. And I don't have the luxury of
1:08spending years reaching a result. I
1:10need to get my first results right away
1:12. Ideally at least 30,000 rubles. in
1:15the first month and 50-100,000 rubles.
1:18in the second. And with the goal that
1:19in my model, I can eventually reach a
1:21million. In this video, I will reveal
1:23the whole scheme to you, what needs to
1:25be done step-by-step, and at the end, I
1:27will provide it as one file so you
1:28don't lose it and can implement it all.
1:30And to understand what it's about, you
1:32need to watch this entire video. And
1:34one last clarification, why I even have
1:35the right to talk about this. Because
1:37in the last 3 years, I have made more
1:39than 700 million rubles. in revenue
1:41from my online school, with a small
1:43team and a profit margin of slightly
1:45over 50%after all taxes are paid. And
1:47that is a lot of money. For example,
1:49last year alone I paid 27 million in
1:51taxes. So I do understand a thing or
1:53two about this. And let's break it down
1:55step-by-step. Step one: master a skill.
1:58Look, you can earn money in five ways.
2:00The first way is to sell your time,
2:02like a waiter or a courier, but that
2:04pays the least. The second way is to
2:06sell other people's time, well, that is
2:08, any business. But for that, you need
2:10resources, and I don't have those yet
2:11either. The third way is to sell some
2:13kind of product, for example,
2:15merchandise. But I don't have that yet
2:16either. If I'm just starting out. The
2:19fourth way is to sell information, some
2:20unique knowledge and experience, which
2:22I also don't have if I'm just starting.
2:25And the fifth way, the most suitable
2:26for us, is to sell your brain. I mean,
2:29time plus skills. And this is exactly
2:31what we can arrange. Why this
2:33particular method? Well, first of all,
2:35selling your brain is always more
2:36profitable than just selling your time.
2:38And secondly, unlike other methods, we
2:40don't need anything for this. And we
2:42already have everything, because a
2:44business requires investments, a team,
2:46and risks. Selling information requires
2:48some kind of unique experience and
2:49knowledge. Selling a product requires
2:51having that product, and we don't have
2:53any of that. But to sell your brain,
2:54you just need time, basic competence,
2:57and a desire to work. That is,
2:58essentially, what we already have. And
3:00that is exactly how I once started my
3:02journey in business. I was a schoolboy
3:04in Ukraine, in the city of
3:05Dniprodzerzhynsk. I would wake up to an
3:08alarm 2 hours before school and spend
3:10that time studying internet marketing
3:12from open resources online. Back then,
3:15in 2016, you could really find
3:17everything on the internet. And that
3:19was 10 years ago. But now, in 2026, you
3:22can learn absolutely anything online.
3:25So, back then, I was able to learn how
3:27to create simple one-page websites and
3:29set up ads in Yandex and Google within
3:31a few months. Later, my friend and I
3:33moved to Moscow and started selling
3:35these services to various businesses as
3:37internet marketers. And I was already
3:38able to earn my first money and gain my
3:40first experience then. And at that time
3:42, those skills—setting up ads and
3:44building websites—were the biggest
3:46trends. But now, I would study
3:48something else. And let's start with
3:50what kind of skill we actually need.
3:53Well, first, it should be quick to
3:54learn, so that within 1-3 months you
3:56can grasp the basics and go out and
3:58sell it. Second, it should require no
4:01startup investment, so you don't have
4:03to buy an expensive camera, a powerful
4:05computer, or special software. Third,
4:07it must be in demand, so there are
4:08hundreds of thousands or millions of
4:10potential clients. Fourth, we need a
4:13ticket price of at least 50,000 rubles.
4:15So that I could take on 3-4 clients a
4:18month and earn 200,000-300,000 rubles.
4:21And fifth, the skill should involve the
4:23use of neural networks. Well, first of
4:25all, it's a trend right now, and people
4:27are more willing to buy anything that
4:29has the word AI in it. And secondly,
4:31neural networks really do simplify work
4:33significantly in some niches. And it's
4:36better to work in those niches where a
4:38neural network can already do part of
4:39the work for you. Especially when I'm
4:41just starting out and don't have a team
4:43. It's cool to do something where part
4:44of the work will be performed by a
4:46neural network. So, there are five
4:48criteria that the skill we want to
4:50master must meet. It must be quick to
4:52learn and not require large investments
4:54to start. It must be in demand by
4:57hundreds of thousands of potential
4:58clients with a check from 50,000 rubles
5:00. per sale and imply the use of a
5:03neural network. And based on these five
5:05criteria, I compared the most popular
5:08areas for earning money, which are
5:10trading, tutoring, CRM setup, phone
5:12sales, AI agent development, web design
5:14, web development, ad setup, video
5:16editing, copywriting, and content
5:18creation. And these are all decent
5:20niches where people make money. But
5:23according to all five criteria, the
5:25highest rating goes specifically to the
5:27skill of content creation. And I would
5:29choose exactly this for a start. Why
5:31does content win? Well, first of all,
5:33the fastest entry. You can start
5:35shooting Reels as early as tomorrow,
5:36and in a few weeks, you'll have your
5:38first case studies. Secondly, an almost
5:40zero entry threshold. What do you need
5:42to shoot content? Well, an iPhone,
5:43CapCut, and that's it. No cameras, no
5:46studios, no licenses, no equipment,
5:48nothing else is needed. Well, consider
5:50the entry cost zero. Thirdly, it is a
5:52maximally broad market, because content
5:55is needed now by, well, simply everyone
5:57: businesses, brands, bloggers, online
5:59schools, experts, and people who sell
6:02their services. Actually, almost
6:04everyone who sells anything in any way.
6:06That's millions of potential clients.
6:09Fourthly, the real average market price
6:12here for 10-15 Reels is 50-150,000
6:14rubles. You take on three clients a
6:17month, and that's already 150-200,000
6:19rubles. which is already decent. But
6:21there are, of course, people in this
6:22niche who earn much more. And fifth,
6:24there is currently maximum application
6:26of neural networks here. You can write
6:29scripts with AI, find ideas with AI,
6:31write hooks, create photos, and create
6:33videos. I recently created an entire AI
6:36blogger who gained 2,500 subscribers in
6:39a week. I mean, she doesn't even exist.
6:41You can create an entire blogger.
6:43Packaging, thumbnails, editing. All of
6:45this is now done with the help of AI.
6:47And if you know how to do this, you
6:49essentially become an entire one-person
6:51production studio. In other niches,
6:53neural networks are, of course, also
6:54used, but only in specific areas. As
6:56for content creation, neural networks
6:59are already taking over about 50-60%of
7:01the work. And if you know how to use
7:02them, that only works in your favor. So
7:04, here is my entrepreneurial verdict.
7:09If your goal is quick money with
7:10minimum risk, no team, using AI, and
7:12the potential to scale to bigger
7:14numbers, then content is the most
7:16rational option. Besides, content isn't
7:20just a creative profession. In fact,
7:22it’s an entry point into marketing,
7:24sales, and personal branding. From
7:26there, it’s easy to grow into
7:28producing, launching your own projects,
7:30agencies, your own blog, and your own
7:32products. What exactly would I sell?
7:35Blog strategy plus shooting ten Reels,
7:37plus editing and posting. All that for
7:4030,000 rubles. Just to start. Then
7:4350,000. And once the first good case
7:45studies appear, I’ll raise the price
7:46to 100,000 rubles. These are absolutely
7:48realistic figures, but with one
7:50condition. My Reels have to be
7:52high-quality enough to actually be
7:54worth that much. And for that, they
7:55need to look, well, something like this
7:57. For three years, I smoked two hookahs
8:00every single day. It was always with me
8:02. I even worked while sitting in hookah
8:04lounges and held meetings there. In the
8:05end, I smoked 2,000 hookahs and spent 5
8:08million rubles on it. I tried to quit
8:10this habit three times and realized
8:11that willpower just doesn't work. It
8:13doesn’t matter if you want to quit a
8:14bad habit or start going to the gym. I
8:16mean, with high-quality visuals,
8:18different angles, creative,
8:19well-thought-out scripts, and good
8:21editing. Or here is another example of
8:22a Reel from one of our students.
8:24Every girl likes it from above. Let me
8:26explain. It happens, doesn't it? You
8:29record a video, check the result, and
8:32think: "Damn, who is that ugly person?"
8:35Something feels off about everything.
8:37The angle is wrong, you look wrong, the
8:39world feels wrong. It happens. Let me
8:42show you how to get that perfect shot
8:44in two steps. First, lift the camera
8:46higher so that it’s at
8:48It looks professionally cool and
8:50perhaps even difficult, but in reality,
8:52you can learn to shoot Reels like this
8:53in 2-3 weeks. And of course, if your
8:55Reels look, well, something like this,
8:57nobody will buy them even for 1,000
8:59rubles. A piece. But if your Reels look
9:02the way I just showed, then people
9:04won't mind paying 10,000 rubles each.
9:07Because those bring in views, and
9:09therefore clients, and therefore they
9:10pay for themselves. Okay, so how do you
9:13get there? What do you really need to
9:15be able to do for your service to be
9:17valuable and profitable? This skill
9:19consists of ten mini-skills. And
9:22let’s break them down right now.
9:23First. define a blog strategy. You
9:25can't just go to someone and film
9:27random Reels for them, because it won't
9:29yield any results. Clients usually want
9:32to get customers and sales from Reels.
9:34To do this, we need to be able to build
9:36a basic marketing strategy, understand
9:38what we are selling, who our audience
9:40is, what they are willing to pay for,
9:42what their pain points are, what
9:43matters to them, and so on. And this
9:46will help us create content that brings
9:48not just views, but money. To develop
9:52such a strategy for a client, we need
9:54to fill out a blog profile with them.
9:56It consists of answering 10 questions.
9:58What is our primary platform for
9:59promotion? What type of blog is it?
10:01What is the key idea of the blog? What
10:03is our cloud of topics, what are we
10:05filming about? Who is our audience?
10:06What are the audience's pain points?
10:08Who are our role models? What is the
10:09monetization method? What is the goal
10:11and what are the resources? You can
10:13learn to fill out a blog profile and
10:15build a fairly competent strategy in
10:175-6 hours. Second is finding content
10:20ideas. When we take on a client, we
10:23need to come up with 200-300 ideas for
10:25them, so we can then select the best
10:27ones together. There are seven basic
10:30ways good Reelmakers find ideas. First,
10:32through market and competitor analysis.
10:35There are even dedicated services for
10:36this. And we have even developed our
10:38own service within the product, which I
10:40provide to participants. Second, client
10:42unpacking, where you ask them a long
10:44list of questions, answering which
10:46helps you jointly find ideas for
10:47content. Third, through the pain points
10:50of their target audience. You analyze
10:53and find content ideas by looking at
10:55their client's journey, that is, what
10:57their clients need to go through to
10:58reach a result, and how to execute each
11:00of those steps. This, in essence, is a
11:03content idea. Next, through repurposing
11:05your client's old materials if they
11:07have already created something, through
11:08popular books and videos on their topic
11:10, and, of course, through artificial
11:12intelligence. Each of the idea-finding
11:14methods is not difficult; you just need
11:16to know how to use them. And you can
11:17figure this out in about 3-4 hours. The
11:20third skill is scriptwriting. A script
11:22is the text of a Reel, what exactly the
11:24person says in it. One and the same
11:26idea can be presented in such a way
11:27that it gets 100 views, or in a way
11:29that it gets a million views. And it
11:31all depends on the quality of the
11:33script. Let me show you with an example
11:34. This is a weak script.
11:38Today I woke up half an hour late and
11:39didn't have time to film much, but I
11:41did have a good yoga session.
11:44And here is a strong script. For 3
11:46years, I smoked two hookahs every
11:48single day. It was always with me. I
11:50even worked while sitting in a hookah
11:52lounge and held meetings there. In the
11:54end, I smoked 2,000 hookahs and spent 5
11:56million rubles on it. And I tried to
11:58quit this habit three times. And even
12:00though it's the same topic, the
12:01difference in views is many, many times
12:03over. And the script is the most
12:05difficult part. You need to be able to
12:07create engaging hooks, you need to have
12:09a good eye, you need to write concisely
12:11and clearly, add humor in places, and
12:13understand how to evoke emotions in
12:15people. And to even figure this out at
12:18a basic level, well, it will take about
12:2020-30 hours of training plus practice.
12:22This is the most difficult and the
12:24biggest step. The fourth thing you must
12:26be able to do is write storyboards. The
12:28same video can be filmed in different
12:29ways. You can just say it as a talking
12:33head to the camera, you can act it out
12:34through a sketch, or you can film it in
12:36a dynamic format where a special shot
12:38demonstrating each sentence is filmed.
12:41I really like this dynamic format for
12:43Reels. It is precisely in this format
12:45that I film most of my Reels. Now I
12:47will clearly show you what it looks
12:49like. My wife left me with our child
12:51and flew off to Dubai for a week to
12:52relax. I don't want to and don't know
12:54how to cook, clean, or change diapers.
12:57And this week would have been hell if I
12:58hadn't organized my daily life in
13:00advance. We have a housekeeper, a nanny
13:02, a chef, and here is how everything is
13:03set up. The housekeeper comes every 2-3
13:05days and cleans the whole house. And
13:07she also does the laundry, irons, and
13:09puts things away. And the format is
13:11called dynamic because a separate cool
13:13shot is filmed for every phrase, which
13:15raises the overall pace of the entire
13:17video. And when I started filming in
13:20this format, my Reels started to really
13:21take off because very few people know
13:23how to film this way at all. Few people
13:27want to put in the effort to film like
13:29this, and as a result, such Reels
13:31really stand out, and clients are
13:32willing to pay a lot of money for them.
13:36And to be able to create such Reels,
13:37you need to learn how to write
13:39storyboards. A storyboard is deciding
13:42which shot will go with each piece of
13:44text. We just do it in iPhone notes,
13:47where in the left column we have the
13:49text, and on the right, which picture
13:51or shot will go with each piece of text
13:53. And to write cool storyboards, you
13:57need to have a good eye: what kinds of
13:59shots exist, what you can film
14:00vertically overhead, what you can film
14:02from below, what you can film at ground
14:04level, what you can film zoomed in with
14:06a fisheye lens, what you can film as a
14:08distant shot from the side, from above,
14:10from below in the process—and you
14:12generally need to know what kinds of
14:14shots exist. And also see at least
14:17roughly how they combine with each
14:18other. Learning this at a basic level
14:21takes 3-4 hours. The fifth skill.
14:23Filming well. For this, you need to
14:25understand how to set up lighting and
14:27adjust your iPhone. You have to admit
14:29that this shot looks much better than
14:31this one, even though they were both
14:32filmed on an iPhone. Learning this
14:35takes another 2-3 hours. The sixth
14:38skill: editing in CapCut—the app that
14:40most Reels makers use, ourselves
14:42included. It has many features, but as
14:46is often the case, 80%of the time you
14:48only need 20%of the app's functionality
14:50. What usually goes into editing a Reel
14:53? It's learning how to properly stitch
14:58together different clips, overlay music
15:00and audio effects, add readable and
15:02stylish captions, and insert various
15:04video and photo cutaways. And honestly,
15:0999%of the time, this is more than
15:11enough. You can look at all my viral
15:14Reels and see that none of them have
15:16any surprisingly complex editing. The
15:20dynamics in these videos are created
15:22not during editing, but at the
15:23storyboard stage, when we film from
15:25several interesting angles and then
15:27just stitch them together. There’s
15:29nothing complicated about stitching
15:31them, but the video still turns out
15:33dynamic. Besides, the trend for that
15:36complex, flashy editing died out a
15:37couple of years ago, and now simplicity
15:40and naturalness are in style. But again
15:43, naturalness doesn’t mean it should
15:45look bad. It needs to be done simply,
15:47but with taste. And learning to edit
15:50takes another 4-5 hours. The seventh
15:53thing you must be able to do is analyze
15:54statistics. There is an app called IGTV
15:57that shows more detailed analytics for
15:59your Reels than you can find just in
16:01your Instagram account. You need to
16:03know how to read this information,
16:05understand what a skip rate is, what
16:07retention is, what good retention looks
16:09like, and so on. And when you know how
16:12to read statistics, you can understand
16:13what went wrong in a Reel and fix it. A
16:16simple example. You see a very high
16:18skip rate, meaning most people swiped
16:20past the Reel in the first 3 seconds
16:22without even starting to watch it. This
16:25doesn’t mean the Reel itself is bad,
16:26but it definitely means the beginning
16:28of the Reel is bad. And you can reshoot
16:31the hook for that Reel, post the video
16:33again, and this time it will go viral
16:35because you fixed the broken metric
16:36that wasn't working. And learning this
16:40takes another 2-3 hours. The eighth
16:42skill is setting up funnels. As I’ve
16:45said before, people don't buy Reels
16:46from you for the sake of the Reels
16:48themselves, but to get clients and
16:49money from them. And for Reels to bring
16:52in clients, you need to know how to
16:54attach funnels to them. What is a
16:56funnel? Well, I think you’ve seen it
16:58many times when watching a Reel. The
17:00creator asks you to leave a comment in
17:01order to get something. You write a
17:03comment, then you get a direct message
17:05with a link to a Telegram bot. You
17:07click that link, and it redirects you
17:09to the bot. In this bot, you are
17:10provided with some useful material.
17:12Usually, it's a video, and this video
17:14is shot using a specific structure.
17:16Then, after this video, you are offered
17:18to buy something cheap for 900 rubles.
17:19Or you can leave a request for a free
17:21consultation, where the main product is
17:23sold. In general, this is an entire
17:25marketing funnel. If you know how to
17:28build it properly for your client or
17:30yourself, then Reels bring not just
17:32views, but actual clients and money.
17:36Learning this will take about eight
17:38solid hours. The ninth skill that
17:43increases your value as a specialist is
17:45managing Stories, because Reels bring
17:47new people to the account, while
17:48Stories keep them there, build
17:50relationships, and warm them up for a
17:52sale. And many clients have problems
17:56with Stories too, starting from not
17:57knowing how to make them to simply not
17:59wanting to do them. And if you can
18:03offer this to your client, handle this
18:05task for them turn-key, and run their
18:06Stories, they are ready to pay extra,
18:08and a specialist like you becomes even
18:10more valuable. But Stories are a
18:14separate big topic, and learning them
18:16along with practice takes 10-15 hours.
18:19And the tenth skill is creating
18:20carousels. Carousels are those
18:22swipeable posts on Instagram. Many
18:24clients now have a request to have
18:26these created for them too, because
18:28they are much easier and faster to make
18:30than Reels. They don't require the
18:33involvement of the person who hires you
18:35for it. That is, they don't need to be
18:36on camera for it. Yet, they also hit
18:38the recommendations—well, maybe not
18:40as well, but in general, they still get
18:42into recommendations and also bring in
18:44clients. And if you know how to do this
18:46as well, you are worth even more.
18:49Learning this takes another 5 hours. In
18:52total, all the training takes 50-60
18:54hours, plus 20-30 hours of practice.
18:58And yes, of course, this isn't just a
19:00couple of hours of training, I'll be
19:01honest with you, but you don't get paid
19:03much for things you can learn in a few
19:05hours, and here they pay a lot. And
19:08setting aside 1-2 months for training
19:10and practice is worth it for this. And
19:12we move on to the second step, which is
19:13the format of earnings. We need to
19:15understand exactly how we will earn
19:17money from our skill. There are six
19:20main ways to earn money from content.
19:22The first way is to sell your own
19:24product. For example, I launched my
19:26course "Launch Formula" on my blog for
19:29over 700 million rubles. in 3 years. My
19:32wife launched a beauty and wellness
19:34club for women and made 30 million
19:36rubles in six months. And I have
19:39hundreds of other examples of graduates
19:41who launched their own courses or
19:42products on their blogs and made good
19:44money from it. But at the very start,
19:47this method is unlikely to suit us,
19:48because we can't create a course about
19:50something if we are starting from
19:52scratch. The second method is to sell
19:54creator services, like one of my
19:56students, Artyom, who sells 10 Reels
19:58for 150,000 rubles. He handles three or
20:01four such clients a month and gets them
20:02, guess where, that's right, through
20:04his own blog. This, by the way, is a
20:06good option for starting out. The third
20:08method is to build your own content
20:10agency. And this is the next level of
20:11development for a maker. When you have
20:15so many clients that you can no longer
20:16do the work yourself, you start
20:18bringing in other specialists,
20:19delegating some of the work to them,
20:21and earning more money in total. You
20:24can already earn millions from this,
20:26but it’s certainly not for a beginner
20:28. Moving on. The fourth method, and
20:31this one is actually quite good for a
20:33beginner, is to get a job at an agency
20:35or on some project. Yes, you won't make
20:39a ton of money there, but you will gain
20:40cool experience that will allow you to
20:42make a lot of money later on. For
20:44example, one of my students, Yulia, got
20:47jobs on several projects—as a curator
20:49in one place, as an SMM manager in
20:51another—and earned a total of 800,000
20:53rubles. It's clear that it wasn't in a
20:56month, but rather over six months, but
20:57it's still decent money, especially
20:59considering that she also acquired and
21:01honed skills there that she can later
21:03sell for even more in other ways. The
21:05fifth method, which is, by the way,
21:07very trendy right now, is to become a
21:10UGC creator. For those who don't know
21:11what that is? A UGC Creator is when you
21:14independently create content for a
21:16brand and publish it, receiving items
21:18from that brand in return. And if you
21:21grow, then you start getting paid for
21:23advertising as well. And while brands
21:26used to prefer paying major bloggers,
21:28now they are directing those same
21:30advertising budgets to many small UGC
21:32creators who can, say, film themselves
21:34at home trying on a dress. And the
21:37potential for such Reels is also quite
21:39good. They can go viral even if your
21:41account is small, and the brand pays
21:43you for it as an ad. By the way, many
21:46pretty girls who don’t want to
21:47overcomplicate things but want to earn
21:49money easily choose this way of making
21:51a living. And, by the way, I also
21:53recently conducted an experiment where
21:55I created a blog for a non-existent
21:57girl using an AI avatar and grew it
21:59from scratch to its first thousand
22:01subscribers. I was surprised that in
22:03just the first week we grew to 2,000
22:05subscribers, and we were flooded with a
22:07huge number of requests for barter and
22:09advertising from various small brands.
22:12It turns out there is currently a very
22:14high demand for this, because brands
22:15aren't entirely sure where they can buy
22:17ads or who will even agree to sell ads
22:19right now. And these kinds of small
22:21creators who can film something for a
22:22brand, post it themselves, and get some
22:24views, are a very good option for many
22:26companies. They are willing to pay
22:28money for this. And the sixth way is to
22:30become a content producer, or simply a
22:32producer. This is when you partner with
22:35an expert in a certain niche and build
22:37their content and sales turnkey, and
22:38take a percentage of their sales for it
22:40. You can earn a lot of money doing
22:43this, by the way. I once worked like
22:44this with Kazakh blogger Arman Yusupov.
22:47I flew to Kazakhstan to see him and
22:49worked as a launch producer, helping
22:51him build his content for that period
22:53and his sales. And he did an SMM course
22:55launch for $ 500,000. And I received 30
22:58%of the profits from that as a producer
23:00. So, that's about $ 100,000.
23:02Considering that there were no
23:04investments from me and no product of
23:05mine—it was his blog. I just worked
23:07as a producer, using only my brains and
23:09knowledge of content and launches to
23:11organize it for him, and I received
23:13such a pleasant sum of money in a month
23:15. Or, for example, we had a student
23:17named Pasha; his wife is into
23:19confectionery, and he produced the
23:20content and the course launch on
23:22confectionery for her. They made 25
23:24million rubles. A nice addition to the
23:26family budget. Or, for example, we had
23:29a graduate named Gulzhan, a mother of
23:31many children living in Dagestan; she
23:33found experts on marketplaces like
23:35Wildberries and Ozon, helped them
23:37produce content, launched training on
23:39marketplaces for them, took a
23:40percentage of the sales, and they also
23:42launched more than 20 million rubles
23:44worth of sales. This is what is called
23:47a producer. This is what hundreds of my
23:49graduates have used to make their first
23:50million rubles. And this is also a very
23:52good direction. Okay, so what should
23:54you choose from all of this? But if I
23:56were just starting out, I would choose
23:58these three options. Either get a job,
24:00or sell reels-making services, or
24:02become a UGC creator, or do all of this
24:04together. Rather, all of this together,
24:07to get more practice and earn from
24:09different places. And I would work like
24:11that for some time until I gain
24:12experience and start doing it very well
24:14. And then I would evolve into the next
24:18ways of earning money, namely either
24:19into my own blog and product, or
24:21becoming a content producer in
24:22partnership with someone. take full
24:25responsibility for content and sales,
24:27level it up, take a percentage, or open
24:30your own content agency. And it's with
24:33these work models that you can earn
24:34millions, tens, and even hundreds of
24:36millions of rubles. For instance, I
24:39have earned many hundreds of millions
24:40of rubles from my own blog and my own
24:42product. The third step is choosing a
24:44niche. It is easier to choose one
24:46segment and become great at it than to
24:47shoot everything under the sun. And
24:49here are three reasons why that is. The
24:51first is positioning. When I need to
24:54shoot expert Reels, for example, I will
24:56go to someone who shoots expert Reels,
24:58not someone who shoots weddings,
25:00generates videos via neural networks,
25:02or films with a drone. And when you say
25:05, "I shoot Reels for everyone," to a
25:07client, it sounds like "I'm a sketchy
25:09guy, don't order from me." The second
25:11is real experience. A Reels maker who
25:13promotes dentists has specific
25:15experience. A Reels maker who promotes
25:17real estate agents has different
25:19experience. And a Reels maker who
25:21promotes online schools has a third
25:22type of experience. They are all Reels
25:25makers and can all shoot well, but each
25:27of them has their own wealth of
25:29experience and tricks specific to their
25:31niche. And if a Reels maker who has
25:34already promoted three dentists gets
25:36another dentist as a client, it will be
25:38easier for them to sell and they will
25:39deliver a better result. Therefore,
25:42start with exactly one segment that you
25:44work for. And the third reason is money
25:47, because the same service can differ
25:48in cost by 10 times depending on the
25:50niche. For example, a small electronics
25:53stall in Dneprodzerzhinsk once paid us
25:555,000 rubles to build a website. But
25:57the Lukcafe restaurant on the Arbat in
25:59Moscow paid 800,000 rubles for website
26:01creation and ad setup. And blogger
26:04Arman Yusupov paid me 10 million rubles
26:06for a month of work where I produced
26:08his launch. So, the niche is important.
26:11And there are two main criteria we look
26:13at when choosing a niche. These are
26:15revenue and net profit. For instance,
26:17an English tutor won't pay you much
26:19money for Reels because they simply
26:21don't have that money. A wholesale
26:23gravel seller is also unlikely to pay
26:24you a lot of money. And even though
26:26they have large revenues, say 10
26:28million rubles, they have low margins
26:30and only make 200,000 rubles in net
26:32profit. So, they likely won't shell out
26:34money for Reels either. But a dental
26:37clinic that sells veneers for a million
26:39rubles, from which they make 600,000
26:41rubles in net profit, is ready to pay
26:43you a lot for Reels because they pay
26:45off your cost with just one client. In
26:49short, to simplify, our clients are
26:51people and businesses that make a lot
26:53of net profit from a single sale. We
26:56must sell services to those who have a
26:58lot of money. So, bad niches would be:
27:00tutors, fitness trainers without online
27:03products, massage therapists, beauty
27:05masters who work by appointment; small
27:07shops (like flower shops, clothing,
27:09electronics), stalls and local offline
27:12businesses, construction material sales
27:14, budget cafes, SMM specialists,
27:16freelance designers, and micro online
27:18schools with a check of 3,000–10,000
27:20rubles. Or experts without a product
27:22who only sell their consultations. And
27:24good niches would be: dentists, plastic
27:26surgery, and online schools with high
27:29checks starting from 100,000 rubles.
27:31Various coaches, mentors, experts with
27:33expensive programs, real estate, car
27:36dealerships, business consulting, legal
27:38services for major cases, franchises (
27:40they really need promotion), medical
27:43centers, developers, info-entrepreneurs
27:45, clubs or communities with
27:47subscriptions, and various personal
27:49brands. Ideally, you should work with
27:51those niches where you have a personal
27:53interest and have been a customer
27:54yourself. For example, if you are into
27:56fitness and go to the gym yourself, it
27:57will be easier for you to promote a
27:59fitness program. And if you are into
28:01psychology yourself, it will be easier
28:02for you to promote an online school for
28:04psychology. Okay, we’ve figured out
28:06who our clients are, and now we need to
28:08find them. Therefore, the fourth step
28:10is finding clients. And here is a
28:12ladder of four main ways to find
28:13clients. The first step of this ladder
28:16is warm contacts. Meaning, people who
28:18already know you in some way. This is
28:20the low-hanging fruit concept. When you
28:23are hungry, you can just walk up to a
28:25tree and pick the nearest apple.
28:28Instead of climbing to the very top or
28:30creating some complex apple-harvesting
28:32machine, you can simply pick it and eat
28:34it. It's much easier that way. And
28:38it’s the same with finding clients;
28:40when you need to find your first
28:41clients and get your first money, you
28:43don’t need to build complex automated
28:45funnels; you can just take your friends
28:47and relatives, ask them if they have
28:48potential clients for you, and find
28:50your first clients that way. And in my
28:53experience, most people find their
28:55first clients exactly like this. You
28:57need to understand that you already
28:58have potential clients. And those are
29:00your contacts. They know you, they
29:03trust you, they gave you their contact
29:04info, and they will be fine with you
29:06writing to them. That is why we start
29:09looking for clients among them. The
29:11first step is to take your entire list
29:13of contacts in Telegram, WhatsApp, VK,
29:15Instagram, and various groups and chats
29:18. And the second step is to write to
29:19them with an offer. It can look
29:20something like this. Uncle Valera, good
29:22afternoon. This is Misha, Slava's son,
29:24Timochka. I'm writing to you with a
29:26proposal. You have a dental clinic in
29:27town, but I couldn't find you on
29:29Instagram. You could be getting
29:31hundreds of thousands of views for your
29:33clinic across our city and bringing in
29:34many new clients. And I can do that for
29:37you. It’s like having a thousand new
29:38clinic visitors, just online. And the
29:40best part is, a couple of new clients
29:42will pay for the whole thing. To do
29:43this, we need to make Reels and arrange
29:45ads with local influencers. I know how
29:47to do it well. Here are some Reels I've
29:48already made. Here is how they took off
29:50. I also have this certificate of
29:52training. If you need, I’m ready to
29:54develop a concept for free. Post the
29:56first Reels, and once it starts working
29:58, we can agree on a price. Are you
30:00interested in this or not? This is, of
30:01course, a general example, just so you
30:03understand what it could look like. But
30:06for your unique situation and for each
30:08unique person, write a unique message
30:10addressed to them. The third step is to
30:14start writing to at least 25 people a
30:16day like this. And if you don't have
30:21that many acquaintances who look like
30:22potential clients, you can just write
30:24to your regular friends and ask if they
30:26know anyone you could reach out to. For
30:30example: "Hey, do you know anyone who
30:33deals with these problems?" For
30:35instance, someone who sells their
30:37services, wants a specific result, and
30:39wants to get clients through Instagram
30:41and Reels, like growing their blog in a
30:43month. I’m taking on a couple of
30:46clients for free right now to gather
30:48more testimonials. "I’ll help them,"
30:50and then write what you’ll do, for
30:52example, helping them grow their blog
30:53to a few thousand followers without big
30:55ad spend. And I even offer a guarantee
30:58that either people will get the result,
30:59or I will work with them for free until
31:01they do. I recently started working
31:04with this girl who achieved this result
31:05, even though she had these kinds of
31:07difficulties. Fill all this in yourself
31:10if, again, you have such an example. If
31:12not, just skip that text. And I want
31:14more testimonials from different people
31:16right now to show how it works in
31:18various situations. Does anyone among
31:19your friends come to mind? You can send
31:23this type of message to your friends,
31:25and they might connect you with some of
31:26their acquaintances who are a potential
31:28fit. And simple math applies here. If
31:32you reach out to 50 acquaintances and
31:34each of them has 50 more friends, you
31:36reach 2,500 people. And purely by
31:40probability, among these 2,500 people,
31:43there are several potential clients you
31:45can work with. Provided that you have
31:48normal acquaintances who consider you a
31:50reasonable person, they won't be afraid
31:52to recommend you and introduce you to
31:54someone. Next, if someone is
31:57potentially interested but refuses to
31:59pay you because you're a beginner, you
32:01can offer to start for free to
32:02demonstrate that it works. When the
32:07person sees that you work really well
32:09and that it is starting to produce some
32:10small results, they will agree to work
32:12with you on a paid basis. And even if
32:15they don't agree and say, "Alright, no,
32:17I don't actually need this." You will
32:19already have a case study that you can
32:20then take to other people and sell your
32:22services for a fee. There is nothing
32:25wrong with taking on a few free clients
32:26for practice when you are just learning
32:28and starting out. It is better to help
32:30people for free than to remain poor for
32:32a long time. And the next task is to
32:35message all your acquaintances and
32:37their acquaintances every day until
32:38those contacts run out. You need to
32:42send at least 200-300 messages, and
32:44this will most likely generate a flow
32:46of at least a few potential clients for
32:48you. The second step in finding clients
32:51is cold outreach, that is, people who
32:53don't know you. One of the pros is that
32:55there are definitely more of them than
32:57your personal contacts. That is, you
33:00might have a few dentist or real estate
33:02agency acquaintances, but the total
33:04number of real estate agencies in
33:06Russia or dentists in your city could
33:07be much higher. And that is certainly a
33:11plus, because these are many more
33:12target clients. And the second plus is
33:16that these people can be even more
33:18targeted, because with your
33:19acquaintances you rely on the fact that
33:21you know them, while with cold leads,
33:23you can search based on specific niches
33:24and how well they fit your criteria.
33:29For example, searching for specific
33:31nutritionists, specific dentists, or
33:33online schools of a certain size. So
33:37here we have the opportunity to set
33:39more precise search criteria and find
33:41even more relevant clients. But there
33:44are also downsides. You don't have
33:45their contact information. At most, you
33:48have an Instagram page, say, of a
33:50school or a dental office. But how to
33:52get in touch with the owner of that
33:54school or dental office isn't entirely
33:55clear. There is a task of actually
33:57finding their contact information. And
33:59the second, most important downside is
34:00that these people have no trust in you.
34:03And therefore, they will refuse any
34:04proposal to pay you money right off the
34:06bat. But both of these problems are
34:09solvable. You can find contacts and
34:12make these people buy from you simply
34:14by using an intermediate step. Now I
34:17will explain in more detail. How do we
34:19find these people? In interest groups,
34:22communities, just by searching in
34:24Instagram, YouTube, or TikTok, we can
34:26find all kinds of people. In Yandex
34:28Maps, Google Maps, or just by using the
34:31Yandex search engine, we can find
34:32various businesses and get contacts
34:34there. We can also find them on Avito
34:36or Hunter. All of this is a database of
34:38our potential clients. We can collect
34:40hundreds and hundreds of them, and then
34:42write to them all. Now the question is,
34:44what should we write? Remember, these
34:46people don't know you. Consequently,
34:48they have low trust in you. Therefore,
34:50an offer to just work together and have
34:52them pay you money will most likely not
34:54work. But how then can we increase the
34:56probability that they will answer us?
34:58We should reach out to these people
34:59either with a case study already from
35:01their niche. For example, you're a
35:03dentist, and here are the reels I made
35:05for another dentist. And here are the
35:07results he achieved. This kind of
35:09message will sell even when sent as a
35:11cold outreach. Alternatively, we reach
35:13out by saying we've already done
35:14something for this person. For example,
35:16I saw you have this one. And look here,
35:19I re-edited it for you. I think it
35:21looks better this way, if you want. I
35:23can edit your other reels too, and I
35:25can even film them. And the person
35:26opens it, sees that you edited it
35:28really well, and thinks, "Wow, that's
35:30awesome." Or, for example, you can make
35:33cool covers, send them over and say, "
35:35Listen, you have a great profile, but
35:37your reel covers aren't very clickable.
35:39""I went ahead and redid these covers
35:40for you, tell me what you think.""If
35:42you want, we can also improve the reels
35:44themselves." Or, for example: "Hi, I've
35:46put together three ideas for reels for
35:48you that will likely take off and bring
35:51in clients.""Here is how I've laid them
35:53out.""And here are references from
35:54others in your niche who filmed these,
35:56and they went viral.""If you want, I
35:57can even help you film them.""I am just
35:59confident that in your case, this will
36:01work and bring in customers." And you
36:03can add something like: "I won't even
36:04charge for the first shoot." So, you
36:07have two solutions for how to approach
36:08people who don't know you at all, so
36:10that they answer you and agree to a
36:12call. And to work together in general,
36:14or discuss things in more detail. First
36:17, you send them a result of your client
36:19, some case study from their own niche.
36:23That works well. And second, you've
36:25already done something for the person
36:26you're writing to. For example, you've
36:29already developed a strategy, put
36:31together ideas, created a cover, and
36:33outlined a plan on how to improve their
36:35profile. You send it over, show them
36:37you know how to do it, and say, "Would
36:39you like us to implement this together?
36:40" And if you write such a unique,
36:44specialized proposal to 100 people, for
36:47instance, within a month, then, with a
36:49very high probability, several of those
36:51100 people will convert into clients.
36:55You can turn this into a regular
36:56routine, where, for example, every day
36:58for an hour and a half, you write these
37:00kinds of proposals to different people.
37:03And if you truly treat this like work
37:05and do it every day, then within a
37:06month you will consistently get several
37:08clients. And this is also a good way to
37:10get clients at the start, without any
37:12investment. Now we move on to the third
37:15step, my favorite one, which personally
37:17brought me far more clients over time
37:19than all the others combined. It has
37:22literally brought me tens of thousands
37:24of clients. And that is creating
37:26content. It works like this: you create
37:29Reels with some free value, people
37:30watch them, find them useful, and want
37:32to get even more value from you,
37:34perhaps in a personal format, so you
37:36can implement everything you're talking
37:38about for them, and they order your
37:40services. For example, our student
37:42Artem, who I showed earlier, gets most
37:44of his clients directly from his blog.
37:47He makes cool Reels about how to make
37:49Reels, how to edit, how to go viral,
37:52and what fonts to use. In short, he
37:54shows in practice, through his own
37:56example, that he knows how to do it.
37:57People watch this, think, "Wow, what
37:59cool Reels," and order similar Reels
38:02for themselves from him. And as for me,
38:04this method is the easiest, the most
38:06profitable, and the most scalable. But
38:09the only problem is that it doesn't
38:11provide results as quickly as the first
38:12two methods. When you message your own
38:15contacts, you can find a client as
38:17early as this week. When you do cold
38:19outreach, you can find yourself several
38:21clients within two to three weeks, or
38:23at most, within this month. But when
38:27you start your own blog, you will most
38:28likely have to run it and build it up
38:30for a few months before it starts
38:31working and giving you results. Okay?
38:34So, how do you grow it to get clients?
38:37For that, you will need to apply all
38:39those 10 skills we discussed at the
38:41beginning of this video, but not for
38:42your client, for yourself. And at that
38:45moment, you will also get some
38:47excellent practice. you will understand
38:49how it actually works, and you will
38:50also develop your own blog, through
38:52which you will now get clients for your
38:54own services. And the fourth step in
38:56finding clients is advertising. When
38:58your business starts to work steadily
39:00and you start earning good money, you
39:02come, for example, to me, pay me a lot
39:04of money, and I post on my Telegram
39:06that this guy makes super cool Reels.
39:09Take a look at them. He has three spots
39:11available for work this month. If you
39:13need this, write to him. Well, it
39:15doesn't have to be me. Maybe a smaller
39:16blogger. Or maybe you’ll turn on
39:19targeted ads on Telegram, VKontakte, or
39:21even Yandex. Basically, there’s a
39:23huge number of platforms you can use,
39:25but I don't recommend this method for
39:27beginners. Add it once you’ve
39:30completed the previous three steps,
39:32once you’ve reached out to all your
39:33friends and warm contacts, once
39:35you’ve set up a regular process for
39:37cold outreach that brings you orders,
39:38and once you’ve started posting
39:40content that reliably brings you many
39:42orders. And in fact, once you complete
39:46the third step, you might not even need
39:48to move on to the fourth. For instance,
39:51I haven't spent almost any money on
39:53advertising for the last year, and I
39:55get all my clients through content—
39:57and that's thousands of clients. And
39:59the third step was enough for me to get
40:01thousands of clients. Perhaps later
40:03I'll want to get not thousands, but
40:04tens of thousands of clients, and I
40:06will need to invest in advertising. But
40:08for now, it’s enough for me. So, okay
40:10, we've figured out where to find the
40:12people you can work with. Now we need
40:15to figure out exactly what we're going
40:16to offer them. And that is why our
40:19fifth step is creating an offer. "Offer
40:21" is translated from English as "
40:23proposal." It’s what you offer people
40:25when you ask them to pay you money. And
40:28a basic offer in the content market is:
40:30"I shoot Reels for 3, 4, 5,000 rubles."
40:33per piece. This is the kind of offer
40:35most people have, 99%of them. Naturally
40:38, it doesn't stand out at all and is
40:39generally quite weak. And now we will
40:43upgrade your offer across ten points so
40:45that it would be silly to even compare
40:47you with your competitors, so that what
40:49you offer seems much more profitable
40:50than all other options. So, the first
40:55upgrade. We start talking about the
40:57client's results, not just "I shoot
40:59Reels for 3,000 rubles." per piece, but
41:02"I bring clients to..." and then you
41:04insert your client's niche. For example
41:08, "I bring clients for veneers through
41:10Reels," or "I bring clients for buying
41:12suburban real estate through Reels."
41:16This focus on the client's results,
41:18plus providing details about their
41:19niche, makes your offer much more
41:21attractive. The second upgrade. Adding
41:24case studies or testimonials. Remember,
41:27I said you could even work for free at
41:29first to build up some successful
41:31project examples where you achieved
41:32specific results. This will really help
41:38you a lot, because if you add the
41:40phrase "Here is how it worked for my
41:42client" to your offer, including a
41:43specific client, a link, and result
41:45figures—ideally matching the numbers
41:47the client wants to reach—it
41:49strengthens your offer by five times.
41:53Well, just compare these two offers
41:55yourself. "I make Reels for
41:56nutritionists, let's work together." Or
41:58: "I make Reels for nutritionists.""
42:01Here is how I got my nutritionist
42:03client 15,000 followers and I know how
42:05to get them for you.""Let's work
42:07together." And, of course, the second
42:08offer will receive far more positive
42:11responses. There is one very tricky and
42:13almost illicit life hack here. You can
42:17team up with someone who already has
42:19such cases. For example, you take a
42:25Reels maker who has several successful
42:27projects in the interior design niche
42:28and propose that you will find clients
42:30and either hand them over to him
42:32directly to take your commission, or
42:33work under his supervision and share
42:35the earnings, while he helps you
42:37achieve the result. But most
42:42importantly, you ask for his permission
42:44to use his case studies. And then, when
42:49you write to clients, you position
42:50yourself not just as one person, but as
42:52an agency or company that has these
42:54cases, stating that our agency has
42:56such-and-such experience in this niche.
43:00And if you have made an agreement with
43:02that person, then in general, it won't
43:04even be a lie. This way, you can save
43:07yourself many long months of building
43:09up case studies and immediately take on
43:11someone whose experience and portfolio
43:12you will be selling. And how will it
43:16look later? Will he actually do it and
43:18you just delegate to him and take your
43:20percentage, or will you do it under his
43:22supervision? That is for you to decide.
43:25But the bottom line is that your offer
43:27will be much more valuable if you add
43:28some case studies or testimonials to it
43:30. The third upgrade for your offer is
43:33adding details and a plan. Because one
43:35thing is saying, "I will make Reels for
43:37you." And a completely different offer
43:39is, "In 30 days, I will create 15 Reels
43:41for you.""We will analyze all the top
43:43competitors.""We will find 150-200
43:45ideas for Reels.""We will select the 50
43:47best ones with you.""I will write the
43:48scripts.""We will hold four shooting
43:50days and film four Reels on each."
43:52I’ll edit and upload them, optimize
43:53them based on analytics, and set up
43:55funnels for them. Obviously, the second
43:57offer looks much more valuable. The
43:59fourth upgrade. We emphasize making the
44:02client's life easier. For example, like
44:04this. You won't have to think about
44:06what to film. I handle everything.
44:07Ideas, scripts, and editing. You only
44:10need to do one 3–4 hour shoot with me
44:12per week. So, we’re really
44:13highlighting which headache we’re
44:15removing for them. Also, for example,
44:17if a person uses paid promotion, you
44:18can tell them that by working with me,
44:20you’ll stop wasting money on ad spend
44:22, and we’ll get the same number of
44:24clients, but you’ll stop spending
44:26that money. And yes, stopping the waste
44:28of money is definitely simplifying
44:29their life. Stopping having to control
44:31or work on something is simplifying
44:33life for a person. And you should
44:36include everything that simplifies
44:38their life and work in your offer so
44:39they understand that. And then, again,
44:42the offer looks much more valuable. The
44:44fifth upgrade. Adding bonuses. What
44:46else will the person get for the same
44:48price? There’s a cool marketing
44:51concept that the product itself is
44:52perceived as less valuable than one
44:54split into a main portion and bonuses.
45:01For example, just listing everything
45:03included in your price feels less
45:05valuable than taking part of it and
45:06offering the rest as bonuses, for
45:08example, for paying right now; you’ll
45:10see clearly with an example. Let’s
45:16say your work includes reel shoots,
45:18funnel setup, stories content,
45:20neuro-photo shoots, and Linktree design
45:22. Well, let’s say you provide all
45:25this as a complex package, it will be
45:27much better if you don't just say it
45:29costs, say, 100,000 rubles. Right? But
45:31that 100,000 rubles. only covers the
45:34reel development. But if they buy it,
45:36they get a funnel setup as a bonus,
45:38which costs 49,000, but is free for
45:40them. A stories content plan that costs
45:439,900, but is free for them. A
45:45neuro-photo shoot that costs 7,900,
45:47which is free. And a Linktree design
45:49that costs 10,000 rubles. is free for
45:51them. They get this pack of bonuses if
45:53they buy this reel package from you
45:55right now. All of this comes to them as
45:58a bonus. And believe me, I’ve tested
46:00this on many of my launches. Bonuses
46:02significantly increase the sales
46:04conversion rate. In short, break your
46:06offer into a main part and bonuses.
46:09Highlight the value of the bonuses, and
46:11it will significantly strengthen your
46:13offer. The sixth upgrade. Adding a
46:15guarantee. Actually, a very simple way
46:19to make your offer stronger is to
46:20remove the risk of it not working and
46:22make your offer guaranteed, ensuring
46:24that it will definitely succeed. For
46:27example, like this. If you don't see an
46:29increase in reach and clients in the
46:31first month, I will keep working for
46:33free until you recoup my fee with your
46:34first clients. This already sounds like
46:37a win-win offer, and your proposal
46:39becomes more attractive. The seventh
46:41boost for your offer. You can split the
46:43payment instead of offering something
46:45for, say, 80,000 rubles. You say: "
46:4740,000 rubles. now, 40,000 rubles. at
46:50the end, once we have completed this
46:52work." And this will be much easier to
46:54buy. But there are even cooler options.
46:58For instance, instead of a single fixed
47:00fee for all your services, you can link
47:02your payment to each subscriber. For
47:04example, for every subscriber who comes
47:07to you from my Reels, you pay me, say,
47:09100 rubles. This, by the way, is lower
47:11than the price. If you were buying
47:13these subscribers through ads, you
47:14would also be paying ad managers. Also,
47:16that audience would be lower quality,
47:18but here you get higher quality for 100
47:20rubles. Alright, for you, it's 80. So,
47:22for 80 rubles. I bring you subscribers.
47:25And it's easier for a person to agree
47:27to this because they will only pay if
47:28there is a result. And if you bring
47:31them 10,000 new targeted subscribers,
47:33you can earn 800,000 rubles from this.
47:36And again, if you work in a niche where
47:38these subscribers pay off, where it's
47:40profitable for the person, they will
47:42pay you those 800,000 rubles. happily
47:44and ask you to make sure there are
47:4620,000 subscribers next time. But
47:48that's not even the highest level yet.
47:51You can link your earnings directly to
47:52sales. For example, look, I won't take
47:55any money from you at all. Or maybe
47:57I'll take a minimal fee for the setup.
47:59But this is where I want to earn. Let's
48:01agree that from the clients who came to
48:04you from Instagram and made a purchase,
48:06I will take, say, 25, 30, or 40%of the
48:09profit. I mean, all your clients are
48:11yours. I'm not laying claim to them. I
48:14will take money specifically from the
48:16new money that I bring you. For
48:18instance, you earn a million without me
48:20, and I bring you another 2 million in
48:22clients via Instagram. And in that case
48:25, I take one of those millions for
48:27myself. So you have an extra million in
48:29net profit. and you basically won't
48:30have to do anything for that. Is that
48:32profitable for you? And of course, that
48:34is profitable. And many people will
48:36agree to this. And this is already the
48:37highest level of responsibility for the
48:39result, where you effectively become a
48:41partner or a full-fledged content
48:43producer. And, of course, to earn money
48:45in such a model, you must deliver a
48:47real result to the person, ensure that
48:49they actually have more money. And you
48:52must be able to do this. That is why
48:54beginners do not really like such
48:55schemes, because they are not yet sure
48:57that they will actually give a result
48:59to the client. And that is normal. We
49:01all start not very confident, unsure
49:03even whether the client will have
49:04anything as a result of our work.
49:06That’s okay. For this, you start for
49:09free, for this you practice at the
49:10start, then you do it cheaper, then you
49:12work for a fixed fee, but at some point
49:14you will feel confident that you can
49:16influence the result. And you realize
49:18that you will bring this person, I
49:20don't know, an extra 10 million rubles.
49:23You understand how exactly, and you can
49:25already effectively agree with them
49:26that you will take 3 or 4 million of
49:28these ten that you bring them for
49:30yourself. This is such a scale of
49:32responsibility. The lowest level of
49:34responsibility is when we simply take
49:36money as a prepayment. Slightly higher
49:39responsibility is when we first take
49:41part of the money, and then, after we
49:43have done the work, we take the rest,
49:45splitting it into two or three payments
49:46. Even more responsibility is when we
49:49tie ourselves to a specific KPI and
49:51take money, for example, for each new
49:53follower or for each lead generated.
49:55Even greater responsibility is when we
49:57fully build the entire system of
49:59customer acquisition and sales through
50:01Instagram and take a percentage of the
50:03revenue, effectively becoming a partner
50:04. And the most interesting thing about
50:08this scale is that the lower the level
50:09of responsibility, the less money you
50:11will get and the harder it is to sell.
50:14That is, the client is less willing to
50:16agree to this and pays less. And the
50:19higher the responsibility, the more
50:20easily the client agrees to it and the
50:22more they actually pay. And, for
50:24example, a client might not pay you
50:2770,000 rubles as a simple prepayment.
50:29Because they do not particularly trust
50:31you and do not understand how it works
50:32at all. But this same client, for
50:35example, in a pay-per-follower system,
50:37might pay you 500,000 rubles. When you
50:40bring them, say, 9,000 followers, based
50:42solely on the actual result. And it's
50:44funny, right, that they didn't buy for
50:4670,000, but for 500,000 rubles. It
50:48turns out they did. But again, provided
50:50that you deliver a result, and you will
50:51deliver a result if you do everything
50:53according to those skills that we
50:54covered at the beginning. The eighth
50:57upgrade to your offer is adding a
50:58deadline and scarcity. Scarcity is
51:01about having a limited number of spots,
51:03while a deadline is about having a
51:04limited amount of time to make a
51:06decision. To help you understand how
51:08this works, I'll explain it using the
51:09example of a hairdresser. Imagine a
51:11top-tier, star hairdresser whose
51:13schedule is completely packed for the
51:15entire week. If there is a tiny opening
51:20, a chance to see them, you will try
51:21your best to get in because you realize
51:23their value and understand you can't
51:25afford to hesitate, or they'll be
51:27booked up for another two weeks. When a
51:33client feels that you could be booked
51:35out for a month or two, that they might
51:36not be able to work with you for
51:38several months, or that there might not
51:40be room for them if they don't decide
51:41right now, they decide much faster. And
51:45you must reflect this in your offer.
51:47For example, state that you only take
51:49on two clients a month. We have one
51:51right now, and we are taking on a
51:53second project. And by Monday, we need
51:55to decide which project that will be.
51:57If we don't sign a contract by Monday,
51:59we won't be able to work together for
52:01the next month, as we will be occupied
52:02with another project. Yes. So, please
52:05make a decision by Monday. This really
52:08effectively solves the problem of
52:10clients who like to procrastinate,
52:12ponder, and think for too long. When
52:15you give them a clear deadline and
52:16scarcity, they make decisions much
52:18faster. The ninth upgrade is
52:20calculating the return on investment.
52:23You sit down with the client and answer
52:25the question of how exactly your work
52:26will pay for itself and how much money
52:28it will bring them. For example, that
52:31with two clients, they will break even
52:33on the cost of the work. That with four
52:35clients, they will earn an extra
52:36100,000 rubles on top. And if you bring
52:38in 10 clients, they will earn a total
52:40of 300,000 rubles from it. And when a
52:43person understands that you easily pay
52:44for yourself, your offer becomes even
52:46more valuable. And the tenth upgrade is
52:49client pre-qualification. This is when
52:51you show that you are choosing the
52:53client, not the other way around, for
52:54example by saying: "Look, at my current
52:56stage of development, I'm not
52:58interested in taking one-off projects.
53:00I'm looking for a partnership where we
53:02will work for at least 1-2 years and
53:04make a million dollars between the two
53:06of us." And you provide three or four
53:08criteria for how I choose: that it's a
53:10specific niche, that my partner is
53:12ready to do this and that, and that you
53:14have a certain type of client. Well, in
53:16general, you evaluate the client
53:18somehow and say: "Look, you seem to fit
53:20my criteria for these qualities." Tell
53:23me, how much does the idea of building
53:24something big with me for the long haul
53:26resonate with you, like working our way
53:28up to such a scale, will there even be
53:30an opportunity for that? And this
53:32slightly flips the frame, so you aren't
53:34the one selling to the person, but
53:35rather they are now interested in
53:37convincing you that working with them
53:39is a good idea. They will say, "Yes, I
53:41have big goals. Yes, we meet these
53:43criteria of yours. Yes, in short, I can
53:45be a good client for you." And when
53:48they convince you of this, your
53:49conversion rate into a sale increases
53:51even more, and your offer becomes even
53:52more valuable. Okay, we’ve figured
53:54out who our clients are, how to find
53:56them, and what to offer them. And we
53:58are moving on to the sixth step—that
54:00is the sale, where we will actually be
54:02making the offer and receiving money
54:03from them. And there are three key
54:06things here that you need to pay
54:07attention to so that you sell
54:08effectively and in high volume. First,
54:11you need to create a cool lead magnet.
54:13A lead magnet is useful material that
54:15is interesting for the client to watch,
54:17and it also warms the client up for a
54:19purchase. For example, when I worked as
54:22a marketer, I made a video about how I
54:24worked with the Luk Cafe restaurant.
54:26And by investing 400,000 rubles in
54:28advertising, we generated 4 million
54:30rubles in revenue for them. I shot a
54:32six-minute video where I explained
54:34step-by-step exactly what we did in
54:36that project. And I showed this video
54:38to all my clients before our meetings.
54:40It only took 6 minutes, but it
54:42significantly elevated me in the eyes
54:43of the client. Before watching this
54:45video, I was, well, just some marketing
54:47guy offering something. But after
54:49watching the video, they understood
54:51that I was a really great specialist
54:53and could help them get more clients.
54:54And you must create the same thing for
54:56your clients. For example, it could be
54:58an article or a breakdown of how a
55:00realtor in Ufa sold 10 apartments in a
55:02month through Reels. Yes, if you are
55:03selling to realtors in Ufa, such an
55:05article will significantly boost your
55:07conversion rate if you show it to your
55:09clients before the meeting. Or it could
55:11be, for example, a video breakdown of
55:13how a regular dental clinic in Tyoply
55:14Stan gets three clients a day through
55:16Reels. The second important thing in
55:18sales. You need to get people onto a
55:20free strategy session. A big mistake
55:22that I see is people trying to sell
55:24through text messages. So, you should
55:26never sell in text messages. You
55:29shouldn't state the price in a message,
55:31because you can only name a price or
55:33make an offer after you understand the
55:35client's situation, figure out how to
55:37solve it, explain that solution to them
55:39, convince them that you are the one to
55:40solve it, and convey the value of your
55:42work. Only then can you say: "There you
55:46go, that costs 100,000 rubles." But if
55:48you just write: "Well, what I do now
55:50costs 100,000 rubles." In 99.9%of cases
55:52, the answer you'll get is "No." You
55:54know, it’s like dating. If a guy just
55:57walks up to girls on the street and
55:59says, "Marry me," they aren't going to
56:00agree. But if a guy asks them on a date
56:03, it goes well, and then he asks them
56:05on another date, and that goes well too
56:07, then it might eventually lead to
56:09marriage. It’s the same with a
56:11project. If you just send your offer
56:15and price directly to everyone, it's as
56:16abrupt and difficult a step as asking a
56:18stranger to marry you. Yes, you need an
56:23intermediate series of dates. And in
56:26the case of your client, that
56:27intermediate date is exactly what a
56:29free consultation is. Therefore, in all
56:32messages and all calls, don't sell your
56:34main product—sell the idea of coming
56:36to you for a consultation. To do this,
56:40you need to package your consultation
56:42well and present it in a very appealing
56:44way. It’s not just: "Well, let’s
56:47hop on a call, brainstorm what you can
56:49do, and if we find common ground,
56:51we’ll work together." But what
56:52specifically? Look, we'll get on a 2-
56:54hour call, analyze your competitors,
56:56find ideas for your posts, and map out
56:58a blog strategy for you. By the end,
57:00you'll clearly understand how to get 10
57:02clients from your posts per month. And
57:05if you want, we can implement it
57:06together afterward. Once again, you
57:09should lead all your clients
57:11specifically to this free consultation,
57:12where you will actually be making the
57:14sale. And the third thing is the free
57:17consultation itself. You need to
57:20conduct it using the right structure so
57:21that the person buys from you. If you
57:25just sit down with someone for 2 hours,
57:27think about what they should do, and
57:28try to give them value, it will be much
57:30better than just selling via message.
57:34But it still won't sell very well. For
57:37your free consultation to sell well,
57:38you need to follow a proper structure.
57:41Write down this structure; it has 12
57:43parts in total. And you should conduct
57:45any sales meeting, whether in person or
57:47on Zoom, according to this structure.
57:49So, the first part is establishing
57:51contact and setting the ground rules.
57:53When a person has just joined the Zoom,
57:55you greet them and say: "Hi, nice to
57:57meet you." So, we'll have a call for
58:00about an hour or an hour and a half,
58:02during which I will ask questions to
58:04learn about your situation. Then we
58:06will form a strategy for exactly what
58:08you can do. And in the end, if I
58:09realize that we are a good fit for each
58:11other, I will present my work to you.
58:14That is, you set the context, showing
58:16that this is not just some call to chat
58:18, but what exactly is going to happen.
58:20By doing this, you become the lead of
58:22this conversation, not a supplicant.
58:24You immediately take a leadership
58:26position. Next comes the block of
58:28questions to clarify the person's
58:29context. What is their starting point,
58:32and how does everything work right now.
58:35For example, what do you do, what do
58:36you sell, what does your product look
58:38like, who are your clients, what is
58:39your average check, how many clients
58:41come in per month, where do these leads
58:43come from, how much do you spend on
58:44advertising, what does your Instagram
58:46look like, what do your Reels look like
58:47, and so on. Ideally, you should ask
58:49about 15-20 questions here to dive deep
58:51into the person's situation and really
58:53understand what is happening to them
58:55right now. And also, when a person
58:59answers these questions, they start to
59:01value you more because they begin to
59:03see you as someone who understands
59:04their situation well. Once again, when
59:08a client has been telling you about
59:10their business for 30 minutes, they
59:11consider you someone who knows all the
59:13details of their business, which means
59:15your advice and proposals will be
59:17received more favorably. Next comes a
59:19block of questions aimed at the goal:
59:21what the person wants to achieve.
59:23Because without a goal, there is no
59:25sale. If a person doesn't need anything
59:26, you won't sell them anything either.
59:28Therefore, we ask questions, for
59:30example, how many clients do you need?
59:32What should we arrive at? Ideally, at
59:34what price, how much are you willing to
59:36allocate for each client, what kind of
59:38clients do you want, how much money
59:40should this bring in, how should it
59:41work in an ideal scenario as you see it
59:43; the person describes their Point B
59:45and what they want to reach. Next comes
59:48a block of questions to uncover pain
59:50points. We must understand what is
59:52preventing the person from reaching
59:54their Point B. These are questions like
59:56: "What have you already tried to
59:57achieve this? What isn't working? Where
1:00:00is the bottleneck right now? What is
1:00:02the biggest problem? What exactly
1:00:03annoys you about Reels? Let's take a
1:00:05look at your Reels and analyze why they
1:00:07aren't working. Show me your Reels that
1:00:09worked and those that didn't. Why
1:00:10exactly didn't those work? And here it
1:00:12is important to sit silently and listen
1:00:14, because the person will arrive at the
1:00:16realization of their problems on their
1:00:17own. Next comes the part called
1:00:19highlighting the gap. We must summarize
1:00:23the entire current situation, compare
1:00:25it with how it should be, and show the
1:00:27difference between them: for example,
1:00:29okay, we realized our goal is to get 20
1:00:31clients a month, but currently only two
1:00:34arrive per month, and that is a 10-fold
1:00:36difference. It turns out we need to
1:00:39completely rebuild the entire content
1:00:41system. And the person says," Yes, it
1:00:43turns out everything needs to be redone
1:00:44. "And this thought needs to be put
1:00:46into their head so they understand
1:00:47where they are now, where they should
1:00:49be, and what stands between those two
1:00:50points. Next, we conduct a mini-audit
1:00:52for the person to demonstrate our
1:00:54expertise and provide them with some
1:00:56value. That is, we analyze two or three
1:00:58mistakes, for example, why their reels
1:01:00didn't perform well. We give feedback
1:01:01on their account and how to improve it.
1:01:03We provide two or three specific
1:01:05solutions that can be implemented
1:01:06quickly, which will already yield
1:01:08results. The goal is for the person at
1:01:10this stage to think," Wow, you really
1:01:12know your stuff! Wow, even these few
1:01:14tips are already very valuable. Even if
1:01:16we don't work together, I will take
1:01:18these two tips, and they will already
1:01:20make me a lot of money. In short, you
1:01:22are cool, thank you, you really
1:01:23understand this. "Next, the seventh
1:01:25stage of the sale is the diagnosis. We
1:01:27formulate the client's problem in one
1:01:29phrase. For example, your main problem
1:01:31is not just shooting reels. You lack a
1:01:34system altogether. You have no regular
1:01:36process for finding ideas and creating
1:01:38scripts. You do not have regular
1:01:40filming sessions. In general, your
1:01:41content, funnel, and analytics all live
1:01:43separately. The point here is that you
1:01:45need to build a system in its entirety.
1:01:47And like a doctor, we tell them what
1:01:49this project is suffering from and how
1:01:50it needs to be cured. And it is
1:01:53important that the person understands
1:01:55this diagnosis and agrees with it, so
1:01:57they say," Yes, that is truly how it is
1:01:59. This is exactly what needs to be done
1:02:00. "The eighth stage of the sale is the
1:02:02solution roadmap. You show the person
1:02:04the path they are about to take. You
1:02:06say," Okay, now let's break down how
1:02:08exactly we will take your blog to
1:02:1010,000 subscribers. "First, you need to
1:02:13polish your profile, then build a
1:02:15content strategy, then make reels, then
1:02:17tweak the funnel, then hit the numbers,
1:02:19and you explain to them step-by-step
1:02:20what needs to be done and what it will
1:02:22look like. Actually, at this point you
1:02:27are already presenting yourself and
1:02:28your work, but the person listens with
1:02:30pleasure because it doesn't look like
1:02:32an ad or a sales pitch yet. It looks
1:02:37like a real, concrete plan for them,
1:02:39but then you simply add at the end that
1:02:40you will do all of this for them, and
1:02:42that these are actually just the steps
1:02:44of your work. But the person is very
1:02:47interested here because you are
1:02:49actually telling them, step by step,
1:02:51what needs to be done to reach their
1:02:52goal. Again, you don't need to turn
1:02:54this into a two-hour masterclass where
1:02:56you break everything down in super
1:02:58detail. Just the logic itself: first
1:03:00we'll do this, then this, then this,
1:03:02then this. Without unnecessary details.
1:03:04Without dragging it out too much. The
1:03:06ninth stage of the sale is the offer.
1:03:09We give the person a logical proposal:
1:03:11we’ve outlined what needs to be done,
1:03:12and I will do all of this for you
1:03:14within this timeframe and for this
1:03:16price. And you can further strengthen
1:03:20the offer with all those upgrades we
1:03:21discussed earlier. The tenth stage is
1:03:24closing objections, when you ask the
1:03:26person:" How does it sound? Are you
1:03:28interested, shall we work together? "
1:03:29And they either say," Yes, let's go,
1:03:31let's sign the contract, "or they say,"
1:03:33In general, it's interesting. "But then
1:03:36they ask their questions, raise
1:03:37objections, or voice fears, and you
1:03:39answer them. The eleventh stage is
1:03:41adding urgency. If the person leaves
1:03:45the meeting saying," Okay, I'll think
1:03:47about it and let you know, "you need to
1:03:49give them time to think, but set a
1:03:50deadline for when they must return with
1:03:52a final answer and provide a reason for
1:03:54it. For example, that I only take on a
1:03:58few clients per month. We already have
1:03:59one, and I see you as the second one
1:04:01and would really like to work with you.
1:04:02But we need to make a decision by
1:04:04Monday. We will be choosing one
1:04:06specific project by then. Therefore, I
1:04:08ask you to give me your final answer by
1:04:10Sunday on whether we are working
1:04:11together or not. And I propose we start
1:04:14the work on Monday. And, let's say, if
1:04:16we sign the contract by Sunday, I will
1:04:18give you this additional bonus from me.
1:04:20So, until Sunday then. Until Sunday.
1:04:23And twelfth. Closing on the next step.
1:04:25What time shall we hop on a call on
1:04:27Sunday so you can give me your final
1:04:29answer? And when you learn how to
1:04:32conduct a sales meeting using this
1:04:33framework, you will be closing seven or
1:04:35eight clients out of ten with a high
1:04:37ticket price. So, we've mastered a
1:04:41skill, chosen our earning format,
1:04:42picked a niche, identified our clients,
1:04:45learned how to find them, created an
1:04:47offer, and now we have the final
1:04:49seventh step: increasing profit. In
1:04:52other words, how to earn even more
1:04:53while doing the same thing. And there
1:04:56are four great solutions here. The
1:04:57first is to raise your LTV. LTV stands
1:05:00for lifetime value—how much money a
1:05:02client brings you over their entire
1:05:04time with you. Meaning, you want each
1:05:07client to bring you much more money.
1:05:10And you can do this by selling packages
1:05:12for a longer duration, like six months
1:05:14or a year. It could sound like this:
1:05:16for example, we've worked through a
1:05:18trial month that cost 50,000 rubles.
1:05:19Moving forward, if you want to continue
1:05:21working, it will be 70,000 rubles. per
1:05:23month. Or, we can sign a contract for
1:05:26six months, and then the monthly rate
1:05:28will remain at 50,000 rubles. or it
1:05:31could even stay at 45,000 rubles. We
1:05:33will give you a discount. Why is this a
1:05:35great solution? Because if you sell
1:05:37services, your primary money isn't in
1:05:39new clients, but in these renewals and
1:05:41regular payments. But clients on
1:05:44regular payments periodically drop out
1:05:46for various reasons. Some might have
1:05:49business problems, some get depressed,
1:05:51and someone might fly off on vacation
1:05:53with their wife for a month and pause
1:05:54work with you. It’s always unpleasant
1:05:58when you work with a client for three
1:06:00months, and in the fourth month, they
1:06:01supposedly get sick or for some reason
1:06:03don't want to work with you, forcing
1:06:05you to look for a new client again so
1:06:06your income doesn't drop. To prevent
1:06:10this, it’s great to sign a contract
1:06:12with a person for six months upfront
1:06:14and include, for example, a penalty for
1:06:16terminating the work. And this penalty
1:06:19could be equal to the amount remaining
1:06:21to fully pay for those six months. For
1:06:24example, let's say you sold six months
1:06:26of work for 50,000 rubles. per month.
1:06:29That's a total of 300,000 rubles. If
1:06:31the person decides to stop working with
1:06:33you in the fourth month, they have to
1:06:35pay you a penalty of 100,000 rubles.
1:06:38One could object here that it's harder
1:06:40to agree on this with a client than
1:06:41just a monthly payment. And yes,
1:06:45that’s true, but you can adequately
1:06:47explain to the client why it's like
1:06:49this and give them reasons to sign such
1:06:51a contract with you. What could those
1:06:53reasons be? Well, first, the fact that
1:06:55you will set a lower price than a
1:06:57standard monthly payment. Secondly, you
1:06:59can explain to them the very idea of
1:07:01long-term work, for example, that when
1:07:02we develop a blog together, it's a
1:07:04process where results don't come in a
1:07:06month, but rather in the third, fourth,
1:07:08fifth, or sixth month. I don't want to
1:07:10end up in a situation where we work
1:07:12together for a few months, and then,
1:07:14for some reason, you decide to put it
1:07:15on pause and don't get any results. In
1:07:18general, this is a field where you need
1:07:20to work for a long time before seeing
1:07:22any results. And I want this project to
1:07:25be successful. It's important to me. To
1:07:27achieve this, we will need to work for
1:07:28that amount of time. I want to
1:07:30stipulate in the contract that we will
1:07:31work together for that amount of time.
1:07:33I will immerse myself in your project.
1:07:35I won't be looking for new clients on
1:07:37the side. In short, I'm betting
1:07:38everything on you, and it would be very
1:07:40bad for me if you decided to quit at
1:07:42some point. So let's agree that we will
1:07:44work together for at least these 6
1:07:45months, and sign a contract for 6
1:07:47months for a certain amount. You can
1:07:49pay it all at once if you want, but
1:07:50installments are fine too. It's just
1:07:52that if you leave in any given month,
1:07:54you still have to pay me through to the
1:07:55end. This will be a motivation for you
1:07:58not to quit, and a motivation for me
1:07:59not to seek other projects and to fully
1:08:01immerse myself in your project. And
1:08:04even just this one piece of advice from
1:08:06this entire long video will already
1:08:08make you much wealthier. So please like
1:08:10this video if you've watched up to this
1:08:12point and find it useful. The second
1:08:14solution to increase profit is to use
1:08:16contractor arbitrage. That is, not
1:08:19doing everything yourself, but also
1:08:21bringing in other people who also know
1:08:23how to, for example, do SEO, edit or
1:08:25film, make YouTube videos, or create
1:08:27websites, then sell these services and
1:08:29pass the execution to them, while
1:08:31taking a percentage for yourself. And
1:08:33in general, arbitrage is a very popular
1:08:35phenomenon in the economy right now.
1:08:37Even very large companies work this way
1:08:39. For example, Yandex Taxi doesn't own
1:08:41its own taxis; they simply take money
1:08:43from you and then pass the order on to
1:08:45their drivers. So, in essence, they are
1:08:48engaged in arbitrage. Kinopoisk or
1:08:50Premier don't make movies; again, they
1:08:52take clients—you—collect your money
1:08:54, then take the people who make the
1:08:56movies, rent from them, buy the license
1:08:58for the film, and, as it were, connect
1:09:00the clients with the producers,
1:09:02essentially engaging in arbitrage and
1:09:04making money from it. YouTube does not
1:09:08create videos. It takes me as a content
1:09:11creator, takes you as viewers, and
1:09:13shows you ads on my videos. In other
1:09:17words, it does arbitrage, connecting
1:09:18you and me, and earning money from this
1:09:20mediation. And you can do the same. And
1:09:25you don't have to know how to do
1:09:26everything by hand to sell Reels,
1:09:28content plans, ad placements, or even
1:09:30website creation or services via
1:09:32artificial intelligence. It is enough
1:09:36to have the image of a person who does
1:09:38this and can deliver results, and to
1:09:40have contacts of good contractors. You
1:09:42sell it for 100,000 rubles. You take 50
1:09:44for yourself, give 50 to the contractor
1:09:46, the work gets done, and you just
1:09:48oversee it. And over time, as you work
1:09:50in your niche, you will have more and
1:09:52more clients. And there will come a
1:09:54moment when you start turning down some
1:09:56clients, for example, the smallest ones
1:09:57or those you no longer have time for.
1:10:00And it's great to pass these clients on
1:10:02to your contractors so you don't lose
1:10:03the money. And to earn even more. The
1:10:06third solution is to switch to a
1:10:08content producer business model for a
1:10:10percentage of sales. Look, it's
1:10:12perfectly normal to work for a few
1:10:14years just for a fixed fee or
1:10:16pay-per-subscriber. This is normal for
1:10:18a start, and you can already make money
1:10:20on it. But you will earn the most money
1:10:24from content creation skills when you
1:10:26team up with a big business, blogger,
1:10:27or project. You take 20, 30, 40, or 50%
1:10:32of sales, build all the content
1:10:34marketing and online sales, and
1:10:36generate 100-200 million in revenue for
1:10:39the project, of which 50-100 million
1:10:41rubles will be yours. This is one of
1:10:44the very good paths of evolution for a
1:10:46person involved in content. And the
1:10:49fourth solution is to launch your own
1:10:50training. This is another path of
1:10:52evolution for a person involved in
1:10:54content. You create your own
1:10:55educational product, for example, for
1:10:5750,000 rubles. You make it great,
1:10:59enroll even 1,000 students, and earn
1:11:01big money from the launch. For example,
1:11:04my record launch brought me 160 million
1:11:06rubles in a month. I have also had
1:11:08launches of 100 and 120 million rubles.
1:11:10In general, I have had a huge number of
1:11:12launches, and I earned most of the
1:11:14money in my life specifically from this
1:11:16. So, let's summarize. If I lost
1:11:18everything now and wanted to reach an
1:11:20income of over 300,000 rubles from
1:11:22scratch as quickly as possible, with
1:11:24the opportunity to reach a million
1:11:25later, and then perhaps even a million
1:11:27dollars, here is exactly what I would
1:11:29do. First, I would master a fast and
1:11:32in-demand skill, something you can
1:11:33learn in a month and start applying
1:11:35right away. Specifically, I would
1:11:37choose a skill like content creation,
1:11:38because it has the fastest entry point.
1:11:40In just a few weeks, you can start
1:11:42working and get your first case studies
1:11:43. The threshold is almost zero. You
1:11:45only need a phone, CapCut, and ChatGPT,
1:11:47and you can start without major
1:11:49investments. The market here is as
1:11:51broad as it gets. Content is needed by
1:11:53experts, online schools, local
1:11:54businesses, brands, and influencers.
1:11:56These are millions of potential clients
1:11:58. The pay is real and high, from 50,000
1:12:01to 150,000 a month per client. And
1:12:03artificial intelligence is a huge help
1:12:05in this work. To learn how to create
1:12:07content really well, so that I get paid
1:12:09a lot for it, I would master these 10
1:12:11mini-skills. That includes writing a
1:12:13blog strategy, finding content ideas,
1:12:15writing scripts, storyboarding,
1:12:16shooting well, editing in CapCut,
1:12:18analyzing stats, setting up funnels,
1:12:20managing stories, and creating
1:12:21carousels. Next, the second step would
1:12:23be to decide on a earning format,
1:12:25meaning exactly how I will monetize my
1:12:27skill. If I were a beginner, I would
1:12:30either get a job, sell services as a
1:12:32Reels maker, or become a UGC creator.
1:12:34And later, this could evolve into my
1:12:36own blog and product, becoming a
1:12:37content producer on a partnership basis
1:12:39, or starting my own agency. For the
1:12:41third step, I would choose a niche
1:12:43where I will apply this. I would pick
1:12:46one specific segment to work with and
1:12:48make sure this segment has the money to
1:12:49pay for my services. As a fourth step,
1:12:52I would find clients to sell to. I
1:12:55would go through every step of client
1:12:56acquisition, starting from the first
1:12:58one. For the fifth step, I would craft
1:13:01a powerful offer and refine it using
1:13:02these ten points, focusing on what I
1:13:04would say about the client's results. I
1:13:06would add case studies and reviews,
1:13:08include details and a plan, emphasize
1:13:10how I simplify their life, add bonuses
1:13:12and guarantees, break down payments,
1:13:14include deadlines, create urgency,
1:13:16calculate ROI, and add client
1:13:18pre-qualification. For the sixth step,
1:13:20I would start inviting all potential
1:13:22clients to a free strategy session with
1:13:24me. Before the session, I would have
1:13:27them watch a 5-10 minute lead magnet so
1:13:29they know I'm a pro, and I would
1:13:30conduct the sales meeting using the 12-
1:13:32point structure we discussed. And
1:13:35finally, step seven. I would increase
1:13:38profits by selling longer-term packages
1:13:40, hiring other contractors, expanding
1:13:42my range of services, and earning not
1:13:44just from what I do with my own hands,
1:13:46but from the work of others. I would
1:13:50take on at least one large project
1:13:52where I would be a content producer for
1:13:54a percentage of sales. A project that
1:13:56has the potential for 100 million
1:13:58rubles. a year and up. And finally, I
1:14:00would record my own course and start
1:14:02selling it through my blog. And in this
1:14:04combination, I could reach millions of
1:14:05dollars. Actually, that is exactly what
1:14:08I did. And these seven steps are truly
1:14:10the path I started on. When I first
1:14:12arrived in Moscow, I lived in a hostel,
1:14:14and I had 25,000 rubles. in my pocket.
1:14:16And from that point to the moment where
1:14:18I have a million followers on Instagram
1:14:20and 700 million rubles in revenue. over
1:14:22the last 3 years, cars, apartments,
1:14:24students, travels, public speaking, and
1:14:27a life I couldn't even imagine. And it
1:14:30worked not just for me, but for
1:14:31thousands of people who repeated these
1:14:33steps and reached their own big money,
1:14:35also started buying apartments, cars,
1:14:37traveling, and also significantly
1:14:39changed their lives. And if this
1:14:43seven-step path interests you, you
1:14:44understand it's reasonable and that you
1:14:46can truly achieve great results with it
1:14:48, and you want to go through these
1:14:50steps not just on your own, but with me
1:14:52in a cool community, then I invite you
1:14:53to my course, Content Formula. It
1:14:56contains 20 major lessons, similar to
1:14:58this video, in which the entire path to
1:15:00the result is broken down in detail.
1:15:03Specifically, you will learn how to:
1:15:05create a strategy for a blog (what it's
1:15:07about and who it's for), optimize your
1:15:09profile so people want to subscribe,
1:15:12find content ideas in various ways,
1:15:14create cool Reels (from concept and
1:15:16script to filming and editing), create
1:15:18engaging stories, and finally, turn
1:15:20views into money. In other words, you
1:15:23will become a fully-fledged, cool
1:15:25content maker who knows how to create
1:15:27Reels like this, like this, and like
1:15:29this. Meaning, someone you wouldn't
1:15:31feel bad about paying 100,000 rubles.
1:15:32for content creation. This course is
1:15:34suitable for those already working in
1:15:36social media. For example, if you are
1:15:38an SMM manager or a content producer,
1:15:40you will significantly level up your
1:15:42skills with the Content Formula, learn
1:15:44to work more efficiently, get more
1:15:46followers, create even better content,
1:15:48and bring in more clients. This course
1:15:50is also for you if you are just
1:15:52starting out and simply want to earn
1:15:53money using content. Perhaps you want
1:15:56to become a content producer, but don't
1:15:57know anything yet or even where to
1:15:59start, then come to the Content Formula
1:16:01; you will understand everything and go
1:16:03step-by-step through the journey to
1:16:04becoming a top professional. And of
1:16:06course, the Content Formula is perfect
1:16:08if you are selling your own products.
1:16:10If you are an expert selling courses or
1:16:12consultations through a blog, you
1:16:14should definitely learn from me,
1:16:15because I have sold my info-products
1:16:17for over 700 million rubles. And in
1:16:20general, I know a lot of useful things
1:16:22about how this is done. But if you have
1:16:26a regular classic offline business,
1:16:28some shop or clothing brand, or you
1:16:29manufacture something, and you want to
1:16:31get customers online, you should learn
1:16:33from us" online folks "who have spent
1:16:35their whole lives just getting
1:16:36customers through the internet. And
1:16:40implementing many of our techniques
1:16:42into your offline business will also be
1:16:44very useful, and you will be able to
1:16:46get customers through content too. The
1:16:48main result of the course is a
1:16:49developed blog that regularly brings in
1:16:51followers, customers, and money. This
1:16:53is a big, full-fledged course, and such
1:16:55training should cost at least 100,000
1:16:57rubles. But you can get it for just
1:17:002,990 rubles. per month if you join my
1:17:03CashU club. You get full access to all
1:17:06the training immediately for just 2,900
1:17:08rubles. per month. No installments, no
1:17:11hidden fees, and no upsells inside.
1:17:14Just 2,900 rubles. per month. And you
1:17:16can cancel your subscription in any
1:17:18month. But in my experience, 85%of
1:17:21people don't cancel. They write," Misha
1:17:23, you couldn't even kick us out of here
1:17:25by force, "because it's profitable for
1:17:27them to stay, since they earn much more
1:17:29with the help of our club than it costs
1:17:31. In my opinion, this is the main
1:17:34indicator of quality, because people
1:17:35won't pay regularly for something that
1:17:37doesn't give them value and even more
1:17:39money. Also in CashU, besides the
1:17:42twenty Content Formula lessons, you get
1:17:44weekly Zoom breakdowns with me, where I
1:17:46analyze your situations, look at your
1:17:48accounts and Reels, and give feedback
1:17:50on how to improve them. Live meetings
1:17:53in various cities. We already have 35
1:17:55cities, and we host live meetings there
1:17:57every month. For example, this is what
1:18:00our recent meeting in Moscow looked
1:18:01like. And I prepared a useful
1:18:03presentation for it. Plus there was
1:18:05networking, plus other speakers
1:18:07performed. And in general, it's a
1:18:09separate cool event. Also, each city
1:18:11has its own chat where you can
1:18:13socialize and find friends and clients
1:18:15in your city. You also get access to a
1:18:18platform for searching for people by
1:18:20niche and city. We developed a platform
1:18:22where you can select your city, choose
1:18:24a niche that interests you, and find
1:18:26people in that niche. For example,
1:18:28let's say you film Reels for interior
1:18:30designers. You select Moscow, choose
1:18:32interior designers, and interior
1:18:34designers appear for you. You can write
1:18:36to them directly in their Telegram DMs
1:18:38and say that you film Reels for
1:18:40interior designers, show them which
1:18:42ones, and in this way, find yourself
1:18:44some clients. You also get seven AI
1:18:48employees that my team and I developed,
1:18:50which operate based on how I create
1:18:52content, based on my rules and formulas
1:18:54, and on the training materials I’ve
1:18:56created. Basically, it’s like a
1:19:00pocket Misha Timochka that helps you
1:19:02tackle certain tasks. Specifically, we
1:19:04have a Reels idea generator. You just
1:19:06type in:" Help me come up with ideas
1:19:08for Reels. "It will ask you a series of
1:19:10clarifying questions and then find you
1:19:12many great ideas for Reels. There is a
1:19:14scriptwriter that will help you flesh
1:19:16out a script based on an idea. There is
1:19:18a Stories-writer that will help you,
1:19:19well, write a script for your Stories.
1:19:21There is an AI employee that conducts
1:19:22customer development interviews. You
1:19:24just write that you want to conduct
1:19:25customer development. It will tell you
1:19:27how to do it and then be able to
1:19:28analyze all the information from the
1:19:30interviews to provide you with
1:19:31ready-made solutions. There is an AI
1:19:33employee that writes timecodes for
1:19:34videos. There is an AI employee that
1:19:36will help you create a lead magnet
1:19:38using my system. And finally, there is
1:19:42a general AI-Timochka that has studied
1:19:44all my materials and courses, and can
1:19:46consult with you on any issue regarding
1:19:48business, sales, or content. Fifth, you
1:19:52get a bank of cool ideas for Reels. We
1:19:55have a private Telegram channel where
1:19:57we collect the best Reels we've found
1:19:59so you can get inspired, borrow ideas,
1:20:01and apply them to your own content.
1:20:03Sixth. You get a secret four-part
1:20:06reality show where I show how I gained
1:20:0840,000 followers in a month using Reels
1:20:10. It shows in practice exactly what I
1:20:13do to grow on Reels. Seventh. You get
1:20:17access to a job board inside our club,
1:20:19where you can find both clients and
1:20:21specialists or workers for various
1:20:23roles. And the most valuable thing is
1:20:27access to the community, which already
1:20:29has 6,000 people from different niches,
1:20:31many big entrepreneurs, bloggers,
1:20:33business owners, great content makers,
1:20:35editors, and specialists. In short,
1:20:38it’s that very environment that helps
1:20:40you grow. Basically, CashU is a
1:20:42greenhouse that has everything you need
1:20:44for your growth. There is structured
1:20:46training with all the necessary
1:20:47knowledge. There is support in the form
1:20:49of Zoom Q&A sessions from me and
1:20:51feedback from curators in the chats.
1:20:53There is an environment—the community
1:20:55itself. There is the opportunity to
1:20:57look for clients. There are AI
1:20:59employees, ready-made templates, and
1:21:01solutions. Basically, everything
1:21:03necessary to grow. Here I share my
1:21:06entire scheme that allows me to develop
1:21:08my blogs on different platforms and
1:21:10generate good revenue every year. For
1:21:13example, in 2025, that was 240 million
1:21:16rubles. And the coolest part is that it
1:21:18works not just for me, but for the club
1:21:20members as well. In our three months of
1:21:23existence, over 500 people have shared
1:21:25their victories in our special separate
1:21:27chat called the Hall of Fame. People
1:21:31write there almost every day—some
1:21:33gained 1,000 followers, others 5,000,
1:21:35some sold their first Reels, or their
1:21:37first services. For example, a girl
1:21:39named Polina joined us; she started
1:21:42with 2,000 followers. She started
1:21:44filming Reels using our method, gained
1:21:4615,000 followers in a month, and
1:21:48launched her own intensive on neural
1:21:50networks, immediately earning 350,000
1:21:52rubles from it. She made the
1:21:53breakthrough of the month, and we even
1:21:55gifted her an iPhone 17 on top of that.
1:21:57I think that month divided her life
1:21:59into before and after. Or, for example,
1:22:01we have a girl who is only 12 years old
1:22:03. She joined Cashu, and her starting
1:22:05point was 46 followers. So, it was
1:22:07practically a zero-base account, and
1:22:09she gained 5,000 followers in a month.
1:22:12I mean, if a twelve-year-old girl can
1:22:14gain 5,000 followers for her blog, you
1:22:16can most likely handle it too. Or take
1:22:18Veronika, for example; she has a recipe
1:22:20blog where she cooks various tasty
1:22:22things. She has been with us from the
1:22:24very beginning, and in three months at
1:22:26Cashu, she gained 55,000 followers
1:22:27purely from Reels, without spending a
1:22:29single ruble on ads. Or, for example,
1:22:32Stanislav scaled his blog from 138
1:22:34followers to 15,000 in the Wildberries
1:22:36niche and earned 3 million rubles from
1:22:39it. Or, for example, Petya, who works
1:22:42as a content producer, and he boosted
1:22:44his dance client's blog from 12,000 to
1:22:4680,000 followers. And we have many,
1:22:49many more cases like these. And this is
1:22:51just the beginning because the club is
1:22:53only three months old. My immediate
1:22:55goal is to gather 10,000 driven people
1:22:57in the community who will develop and
1:22:59grow together. I set a challenge for
1:23:01myself that I won’t get a haircut
1:23:02until I reach this goal. And yes,
1:23:04almost forgot. Everyone who clicks the
1:23:06link below this video right now and
1:23:08joins the Cashu club gets two more
1:23:10powerful bonuses. This includes an
1:23:12intensive on Telegram channel
1:23:14development and a large workshop on
1:23:16using neural networks—how to create
1:23:18content with AI, find ideas, write
1:23:20scripts, generate photos, generate
1:23:22videos, and automate various processes
1:23:24using artificial intelligence. I
1:23:27recently conducted an experiment and
1:23:29started a brand new account with zero
1:23:31followers, which I managed on behalf of
1:23:33a girl who doesn’t exist. I created
1:23:35her using an AI avatar. And we gained
1:23:372,500 followers in a week. And I
1:23:39started getting my first offers for ads
1:23:41and barter collaborations. And this
1:23:42girl doesn't even exist in the real
1:23:44world. It was an AI-generated avatar.
1:23:46And you will learn how to create such
1:23:47avatars in this workshop on neural
1:23:49networks. And to me, even each one of
1:23:52these bonuses is worth much more than
1:23:542,990 rubles. per month. So click the
1:23:57link under this video and get full
1:23:58access to all of this. And welcome to
1:24:01Cashyou. Our video ends here. I hope
1:24:04you found it useful. I prepared it for
1:24:06a long time, and I believe I’ve
1:24:08provided a comprehensive guide on what
1:24:10to do to reach an income of 300,000
1:24:12rubles. If you found this helpful, like
1:24:14this video, and I’ll see you in the
1:24:16next episodes. Bye.

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